About us

Hi, my name is Brett Mohr and I run the L&B_up blog about online content testing – a platform that helps website owners and marketers optimize their content, improve user experience and increase conversions.

One of the key aspects of blogging about online content testing is A/B testing. This is a technique in which two or more versions of a page or piece of content are compared against each other to determine which one is most effective. Such tests can be used to test various page elements such as headlines, text, images, forms, button colors and more.

Also in L&B_up, consider various content testing tools, such as Google Optimize, Optimizely, Unbounce and many others. They allow you to create and run tests without having to have an in-depth knowledge of programming.

L&B_up about testing content on the Internet can be useful for both beginners and experienced marketers.