Do you want to get the most out of your internet marketing campaigns? Consequently, creating visually appealing landing pages is crucial. This post will act as a visual guide to landing page design, examining what you should know, the top trends for 2023, and how to make a stunning page for your company.
Are you interested in creating a landing page but unsure of where to begin? View our selection of cutting-edge landing page templates for ideas, then make your own without cost!
Top trends in landing page design for 2023
The year 2023 is already looking like a hot one for web design. We’re presenting you the five most intriguing landing page design trends right now, from bold typography to 2000s nostalgia.
1. The aesthetic of one colour
A single colour is used in the monochrome design aesthetic. Instead of using multiple colour hues to achieve a coherent effect, it employs many tones and tints of the same hue.
This fashion trend is ideal for businesses that wish to project a professional image and a sense of stability.
Monochromatic outfits look wonderful when using muted and neutral colours. Additionally, keeping graphic components together will require pairing them in the same undertones, such as cool or warm colours.
2. Art collage
Why not create your landing page such that it speaks the visual language of the internet? Collage art has become a fad because it can use visuals to communicate strong statements. Although collage can also include typography, this fashion draws attention to itself by combining eye-catching graphic elements.
This tendency may be advantageous for creative brands. Collage art enlivens a landing page and presents your business as relaxed and artistic.
This works well with lifestyle, home decor, and certain fashion labels.
Play with the composition by selecting various visual components—such as images, original artwork, textures, and text—that don’t go well together. As a consequence, you will have a distinctive design that says volumes about your creative brand.
This landing page from the Abbey Dawn website is a great illustration of image-heavy page design, despite its simplicity. With minimal words needed, it uses dynamic images that shift to display its offers.
3. Hero movie
Full-screen videos that occupy the majority of a landing page are known as hero videos. They may instantly draw onlookers in by illuminating an idea, product, or service.
Brands of clothing and fashion employ movies that mimic fashion shows to keep their merchandise on display.
It’s also a fantastic option for almost any firm that wants to show off fresh items in a practical setting.
Pick videos with a clear message and eye-catching design. Make sure that your videos are optimised and that they don’t conflict with your text, menus, or pop-ups.
Additionally, maintaining videos at the top of your landing page will increase conversion rates. In fact, engagement for videos above the fold might increase by up to 50%.
4. Nostalgia for the 00s
But wait, this happened just five years ago. A sad no. Although it’s hard to believe how quickly time passes, the Y2K trend has now become regarded as sentimental.
A new design trend involves large text, block pictures, and heavy formatting, which was popular in the early days of the internet. Simple emojis or stickers, GIFs, grids, and vibrant colour schemes are a few examples of what this may look like in the context of landing pages.
For firms who wish to emphasise this look in their images, such as clothes and beauty brands, Y2K inspiration is fantastic. This is a no-brainer if Millennials or Gen Zers are your target audience.
To dominate your design, choose your favourite hue of pink, baby blue, or any pastel colour. Then incorporate some icons and pop-up windows from the 2000s. Glitter and gradients may be added to it to make it more elaborate.
5. Big, bold font
Bold font will undoubtedly make your landing page stand out from the competition.
For companies who want people to notice them right away, this trend is ideal. Bold typeface is ideal for headlines and hero text since it’s for those who want to make a strong statement.
Think fancy fonts, large font sizes, and heavy titles when you want to make an impression. Being theatrical and shifting attention away from pictures and visuals and towards dense-looking text are current trends.
Strong writing is highlighted by bold typeface, which also sends a strong impression about your brand.
6. Minimalism
Deliver the best possible user experience with a simple landing page layout. Smooth navigation depends on straight lines, uncluttered space, and important visuals.
Despite the fact that minimalism is not a new fashion, it has a futuristic feel. For companies who want to seem slick and professional, this trend is fantastic. This is particularly advantageous for leisure and technology businesses.
Contrast textures and backdrop with the goods and copy. The visual composition should be dominated by white space. Sans serif fonts and short material will keep your landing page clutter-free and make it simpler to read.
Conclusion
Online consumer advertising requires effective landing page design. While the incorrect layout can result in a high bounce rate and fewer leads, the proper one can significantly increase conversions. To guarantee that your landing pages are as successful as possible, try them out and make necessary adjustments after using this article as a starting point. Good fortune!